I’m back with another podcast episode, this time with Helena Liu from exampm.com. After meeting at a recent conference, I knew she had valuable insights to share on course creation, and I was glad to have the chance to chat with her now.

Be persistent. Mindset is the most important asset you can have as an entrepreneur.

-Helena Liu

Helena first got the idea to create an online project management course when she saw the inefficiency of existing programs on the topic. Today, she gave me a lot of insights into what’s worked for her so far.

In This Episode, We Talked About:

  • The exciting step Helena recently took after developing her online course over the past few years
  • The simple way Helena found mentors as she began working on her course
  • How she set up her landing page in response to feedback from prospective students
  • Who Helena targets with pay-per-click advertising
  • The tools she uses for her sales funnel, and the effect that her recent use of Facebook advertising is having on her ROI
  • The key advice she shared for starting out with webinars, and the way she has perfected her presentation over the years
  • The things Helena would have done differently if she was starting all over again

We discuss all that and much more in this episode, so I hope you enjoy listening. Don’t forget to subscribe and leave a comment below on what you learned from today’s podcast!