Happy Monday! Continuing on the recent theme of online courses with a musical emphasis, my guest today is David Walliman, guitarist and course creator. But that’s not to say that only the musically-inclined will benefit from what he had to share – on this episode he shared how he’s created a highly successful YouTube funnel, with some great ideas for any course creator no matter what your topic of choice is.

The more specific you are with your audience, the less competition there is and the better quality product you can produce.

-David Walliman

David really honed in on some important info for anyone looking for practical ways to boost their traffic. It was awesome to hear his insights, so I hope you’ll like what you hear!

In This Episode, We Talked About:   

  • (2:30) David’s guitar qualifications, and what led him to create a course
  • (4:38) His transition process from teaching in person to offering content online
  • (8:18) How his brand and sales focus have evolved over time
  • (11:20) The how and why behind the way he defines his niche and target audience
  • (13:04) The role YouTube plays in his business, and how he strategizes his traffic-building process
  • (16:14) What David wishes he had started doing earlier as he developed his business
  • (17:20) The evolution of his YouTube content – and how he keeps generating new video ideas
  • (22:41) How he’s using specific language and marketing to really ensure he attracts the right students for his content
  • (22:54) The initial distinction he drew between his own music and his learning resources, and how he’s rethought his perspective over time
  • (25:43) How David figured out what would improve his branding and found a design agency to help
  • (27:40) Some interesting results for his web traffic data
  • (29:50) The impact email marketing has had on David’s business
  • (32:12) His favorite tools and platforms
  • (33:50) The biggest struggles he’s currently facing and how he hopes to address it in the future
  • (38:25) His advice for aspiring course creators

That’s all for now, folks! See you on the next episode of The Online Course Guy.


Bonjoro Free Trial: https://www.bonjoro.com/jacques

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David’s Website: https://www.guitarplayback.com/

Teachable: https://teachable.com/

ConvertKit: https://convertkit.com/

Piano in 21 Days: https://pianoin21days.com/

The Online Course Guy: https://theonlinecourseguy.com/