One of the things I love about doing this podcast has been learning from fellow course creators – some of whom are teaching topics that are super-different that mine and some who are actually my competitors. Recently I had the pleasure of speaking with Zach Evans, a fellow course creator focusing on teaching piano online. Hearing where our businesses are similar and different provided some interesting food for thought.

Here’s a video. Watch the video, do exactly what I say, and see if it works. If it works, you can sign up for my course.

-Zach Evans on his marketing approach

It was awesome to have a chance to finally speak with Zach! I hope you enjoy listening in.

In This Episode, We Talked About:   

  • (3:34) How Zach initially started building his piano resource business
  • (6:35) The reason he set up so many websites and courses, plus his thoughts on the process today
  • (9:22) Zach’s marketing approach and sales funnels
  • (11:36) Where his traffic comes from
  • (12:58) His target audience and ideal customer
  • (14:07) The ROI he’s currently getting on different social platform ads
  • (16:30) His thoughts on costs per lead in paid advertising
  • (17:25) A surprising observation on who our courses tend to attract
  • (18:18) Why Zach has set up his courses on a membership model
  • (19:11) The online tool he relies on for his business
  • (20:05) The amount of time Zach spends on his business each week, and what he’s using his free time for these days
  • (21:11) How creating successful online courses has impacted his lifestyle and goal setting
  • (22:13) Zach’s current biggest struggle in his business
  • (23:23) His advice for new course creators

We discuss all that and more, so don’t forget to drop me a line and let me know what you enjoyed about today’s episode!

Links

Bonjoro Free Trial

ClickFunnels Free Trial

Zach’s YouTube Channel

Ontraport

Leadpages

Piano in 21 Days

The Online Course Guy