For today’s episode I brought on Marisa Meddin, a former marketer and e-commerce entrepreneur who’s now focused on her online course business teaching parents how to prep their children for college. We had a great chat and talked about a topic I haven’t really covered much in other interviews, so I hope you enjoy listening in!

Think about what you want your life to look like and work backwards from there.

-Marisa Meddin

I know I came away from our talk with lots of food for thought, and I think you will too! I hope you’ll drop me a line and let me know your favorite part of our conversation.

In This Episode, We Talked About:   

  • (2:50) What let Marisa to create a course and stop selling physical products
  • (5:08) The information her online course covers and who it’s for
  • (6:22) How she identified her niche
  • (8:08) What it took to get from the idea stage to launching her course
  • (9:26) Her take on her current lack of competition in the online course space
  • (11:28) The greatest challenge she faces when differentiating between her course and one-on-one coaching
  • (12:07) How she markets and attracts traffic, plus she’s currently spending on certain types of ads
  • (13:38) Marisa’s favorite tech tools
  • (16:46) Her sales funnel setup
  • (18:44) How she currently uses scarcity techniques, and where she’s looking to increase scarcity in the future
  • (20:25) What Marisa’s daily routine looks like
  • (21:10) One of the big benefits she’s seen since starting her own online course
  • (22:53) How she makes sure she keeps her days and workload on track
  • (24:35) Our thoughts on choosing where to draw the line between what you’re willing to provide to customers compared to what they’re willing to pay
  • (28:44) Outsourcing and how job creation for others can help course creators reach their lifestyle goals
  • (30:25) Course pricing strategies and how charging what you’re worth can benefit your customer as well as you
  • (36:10) A cool tool for a very specific purpose
  • (37:53) Marisa’s top advice for aspiring course creators

We covered some interesting ground today, so make sure you subscribe to get all the latest updates from my podcast.

Links

Bonjoro Free Trial

ClickFunnels Free Trial

Marisa’s Website

Teachable

ConvertKit

LeadPages

Zapier

SamCart

Place It Mockups

Piano in 21 Days

The Online Course Guy