Happy Monday! I had a really interesting chat with Kerstin Cable recently, and I’m glad you’re here to listen in! Kerstin is a polyglot and online course creator who has a very unique main course – plus some more traditional ones as well. We talked about her rationale behind the language-learning approach she teaches, and what she shared gave me a lot of food for thought.

Make [your course] about half the size you think it should be.

-Kerstin Cable

I’m still mulling over what Kerstin shared in today’s episode, and I invite you to do the same after you listen to our chat!

In This Episode, We Talked About:   

  • (3:28) Kerstin’s courses and which she considers to be her “flagship”
  • (5:46) The unique setup and approach of her main course
  • (7:05) Her target audience and their typical pain points
  • (8:57) What Kerstin advises for people like me who are frustrated with their language progress (or lack thereof)
  • (12:41) How she developed her resources from her own language learning experience and other’s feedback
  • (13:43) Why she steered away from video content for her flagship course
  • (15:35) How her courses help students achieve their language-learning goals
  • (19:46) Kerstin’s live analysis of how someone like me could best benefit from her unique learning approach
  • (26:39) The way she’s set up her resources on Teachable
  • (28:26) Sales for her newest course so far, and how her podcast works as a marketing tool
  • (29:29) Other ways she drives traffic to her website
  • (31:44) How Kerstin balances her passions and interests with more practical concerns
  • (32:33) Why her courses aren’t all on the same platform
  • (34:08) How the “80/20” rule can be a great value proposition for students
  • (35:23) Kerstin’s advice for people interested in creating their first course

We covered a lot of interesting ground today, so I hope you’ll drop me a line and let me know your favorite part of the conversation! I’ll be back with another episode soon.

Links

Bonjoro Free Trial

ClickFunnels Free Trial

Kerstin’s Main Website

Teachable

Udemy

Piano in 21 Days

The Online Course Guy