Buckle up for another episode of The Online Course Guy – this time covering some topics that I’ve never discussed on my podcast before. Gina Horkey joined me recently for a fascinating discussion on the ups and downs of running an online course business. As a successful course creator, Gina has a wealth of ideas and perspective that is super-relevant to this industry.

It’s not all about being the seller [or] all about being the buyer. It’s a relationship.

-Gina Horkey

It was awesome to hear Gina’s thoughts on online courses and how to handle the business side of things. I’m still mulling over what I learned in today’s episode, and I think you’ll enjoy what you learn, too!

In This Episode, We Talked About:   

  • (2:56) How Gina first got started in the world of online courses
  • (6:23) The evolution of her courses over time
  • (7:40) Her existing content and what she’s currently working on
  • (10:10) Balancing working on improving old content and developing new content
  • (11:11) How Gina teaches email management processes
  • (14:37) Helping VA’s and entrepreneurs connect with each other
  • (19:02) Why Gina offers workbooks for sale separately from her courses
  • (21:14) Her sales funnel structure and thoughts on scarcity
  • (24:05) How Gina’s different course purchasing options perform
  • (25:50) The pros and cons for Gina’s favorite tools for online courses
  • (29:11) Her perspective on money-back policies
  • (34:23) Considering different ways to handle refund requests
  • (39:52) An unfortunate pet peeve: payment disputes
  • (46:41) Gina’s recommendations for new course creators

We covered a lot of ground today, so I hope you’ll drop me a line and let me know your favorite part of the conversation. See you next week for another episode of The Online Course Guy!


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