Create the community… Many times we want to jump right into sales, but it can’t be done if people don’t trust you yet.
Daria shared a wealth of insight during our conversation, and I’m still mulling over what I learned in today’s episode. Enjoy listening in!
In This Episode, We Talked About:
- (3:08) How Daria got into the world of online courses
- (4:07) The ways her courses meet needs within her target markets
- (7:04) Her Linkedin sales funnels
- (7:44) The must-have resource that’s inspired Daria’s webinars
- (9:39) Thoughts on live vs. evergreen webinars
- (11:35) Her webinar sales script
- (13:04) An important concept that helps Daria get new email leads every day
- (15:00) Why her course benefits so many different kinds of freelancers
- (16:18) Her recommendations for me on how to use LinkedIn for my business
- (19:30) Daria’s advice on online course tools
- (21:12) How to stay on track and motivated
- (25:52) Her best tips for new or aspiring course creators
That’s all for now, folks! See you on the other side of 2018.
Jacques Hopkins: Episode 86 Daria V on how to market your course on LinkedIn, the online course guy podcast. Regular people are taking their knowledge and content and packaging it up in an online course and they're making a living doing it. Then you take some kind of course of covered this stuff. Check it out. You go to class, ladies and gentlemen, here's the online course, Hopkins.
Hey everyone, it's John Hopkins and welcome to episode 86 of the online course. Guy. Podcast today on the show, I'm going to be bringing you another interview with a successful course creator, but I love episodes like this where the topic of this particular course grader is something that can help us with our online courses.
And this particular person is an expert on LinkedIn and LinkedIn marketing, and she has a course on how to be successful with LinkedIn. So not only do we get to talk to today's guests about her online course journey, but we get to ask her. About LinkedIn and how to use LinkedIn to help build our own online course.
More about that in a minute. First, let me tell you about our sponsor of this podcast, dot com if you're not using yet, you have no excuse. There's a free 14 day trial, even after the trial. It's like $25 a month and is one of my favorite, favorite, favorite tools. That I use. Even if you don't have an online course for sale yet, maybe you have an email list.
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C. Q. U. E. S. All right, so we'll get into the full interview with Daria V here in a second. My favorite things from this episode. Was, she mentioned expert secrets. That's one of my most recommended books to you guys. Expert secrets by Russell Brunson, who is the creator of ClickFunnels. If you have an online course or thinking of having an online course, then you have no excuse for not reading expert secrets, so she didn't mention that and the impact that it's had on her webinars.
Speaking of webinars, one thing that really stuck out is that she's actually doing her webinar live a couple of times a week and has done that for a while and plans to do that for a full year. That was really interesting. And then of course, just the whole LinkedIn thing. I've never really thought much about marketing promoting, doing much on LinkedIn as far as my online piano course goes, but I point blank asked her, okay, for my beat my business piano in 21 days, how do you recommend I use LinkedIn for that? So we get into all that and more in the full episode. So let's go ahead and jump over to that right now. Daria, thanks so much for joining me on the show today. How are you.
Daria V: I'm great. Thank you for having me, Derek.
Jacques Hopkins: It's my pleasure. So to start out with, how did you get into the world of online courses?
Daria V: So, I'm a professional speaker. I've done two TEDx. I travel most of the time, so I'm on the road. Then I meet a lot of great people that I want to train. And then being in training, I'd be giving workshops and trainings for seven years, but as I travel a lot, I realized it was hard to come back to those places and always organize that. So online courses has been a way for me to basically grow my business and grow my brand. Without having to sacrifice, not being able to teach people.
I was, because I love trading. I love giving and knowledge and transforming lives and how can people in business, but when you have audience all over the world, it's hard to, you know, with the time zones, with the differences, it's not possible to get everyone at the same place at the same time. So for me, it was just a natural, organic way to help more people and serve more people in my, in my community. So.
Jacques Hopkins: How many courses do you have and what are the topics.
Daria V: I work with a French market as well as some, some of them are based the French version of my English course. Most important course. I have a LinkedIn for freelancers. That is my, like my entrance level course because I have a thought leadership Academy. That's what I call it. It's the thought leadership.
In terms of how do you develop a thoughts need to shift practice and your own brand by going through those steps. And the first step is basically getting more clients, getting better paying clients. If you don't have as a free nest, you don't have the money to, that comes in every month. We don't have a stress free environment.
Great. So for me, that is a step one for freelance going through. How do you get leads automatically using LinkedIn? And then the second level is how do you develop your authority and get people to get to know you? So let's say you have the clients, but no one knows but you. That's why my second level of courses focus more on public speaking.
How do you get the mistakes? How do you get them podcasts? How do you get. PR and media exposure. How do people start talking about you and said a level is more, you have the clients, you have the exposure, but you don't have the credibility and there are mostly work with how do you write your own first book, like a best seller, or what do you need to become credible in your market?
So that's content or creating your own. All to cast your own blog, whatever that means. So those other three levels, and basically those courses are depending on where you are in your business. They are related. Some people, destiny wants that, but some of these, all the three because they are really ready for the transformation. And I also have the course in French.
Jacques Hopkins: Very cool. So give me some names of these courses. What is the first course called? LinkedIn for freelancers.
Daria V: And also this, and the first course is called LinkedIn funnel blueprint.
Jacques Hopkins: Okay. And what's the second course called?
Daria V: The second one is how does skyrockets your personal brand in nine months. Okay.
Jacques Hopkins: And third one.
Daria V: And the third one doesn't have a name because it's more tailor made and it's mostly co-creation with other online course. Yeah.
Jacques Hopkins: So with, for example, your second level, this, the skyrocketing your personal brand, do you only market to that, to people that have purchased your first level course?
Daria V: So, yeah, so my courses, I read it pretty cool is by my audience. So they are not like, I don't put them online. You have to go through me. But because I have a Constance three months. Qualified prospects coming from my LinkedIn funnel, my own LinkedIn funnel. I can get them into the right funnels, either to freelance lawn or into the personal brands.
So yeah, I prequalified all of them. So they have, they don't always go through the first step because some of them, they only have the clients. They only have a steady income, but they all go through me or my son. Okay.
Jacques Hopkins: So I was, you mentioned your LinkedIn funnel, and I was visiting your LinkedIn page, and I know it says in your, in your description, says new lead generation on LinkedIn free live masterclass, and then there's a link. So you go to that link and it's a webinar registration. That's the funnel that you're referring to right.
Daria V: So that's one. That is one of my funnels. They are, the second level of funnel is smaller, smaller group, more intimate, more intimate learning environment with more one on one time with me, all some mentorship with nature. That one is more application only, so they get into direct messaging. Me only seem to get from the Kohl's. Sometimes we have some questions and then I get, I suggest that's course for them.
Jacques Hopkins: But this funnel for the, for the first level course. So that's a, is that an evergreen webinar or do you do that live.
Daria V: I have. I don't know if she had read expert secrets with Russell Brunson, and I believe that it's like with public speaking is just kind of quite the same thing. I believe that was the leading me to do that at least one year before you go evergreen and really have as connection with the audience I liked, I liked having the child on when I'm doing my webinars, I had the lives, I integrate, I interact with the people.
I want to know them. I want to see if they have been touch with me before. And really have a feeling of conversation. So I don't want to go evergreen yet cause it feels, especially, and honestly, I don't know, whoever go evergreen with them maybe when it's getting a lot more courses. But at this stage I'd rather go online and have that conversation.
I recommend, expert secrets to anybody that wants to start over, start a webinar. And it blows my mind when people haven't heard about it. That once again, webinars cause they go hand in hand. There's no question about that. But I was curious if yours was evergreen because when I clicked on it, the next one isn't for almost 48 hours from now.
Jacques Hopkins: So I was like, wow, she's probably doing this live. How many, how many would you say that you've done live at this point?
Daria V: For each course. Plenty maybe. I mean, I've done it. Yeah. Probably to 32 times. I usually do about six per launch. And that's about it. I mean, that's, it should be enough to do safe to do well when you have a list and you start to build it up.
But yeah, I try to do it once a week. In the last week, I'd go two or three times and then, yeah, basically how it also has to do with my schedule, because I'm speaking on stage and in another city, I have to kind of work around with it, but I rather go alive as I feel it also respects nobody else and having that conversation with them. Yeah.
Jacques Hopkins: There's no question that a live webinar is a better experience for the end user. I'm at a point with my, with my piano course and my piano webinar to where I do have it set up evergreen at this point, and I used one of the recordings from a, from a live session, and I've done it live several times and I get better at presenting it every, every time.
And sometimes I'm just like, wow, that was a good one. I need to use that one has ever great. but, but if you have the time and the energy and the motivation to be able to continue to do it live, then that's definitely the better way to do it. The only exception being that it's nice to be able to give people the information when they want it. Right? And so if I want to consume your, your masterclass right now, but I have to wait 48 hours, like what, what is your thoughts on that?
Daria V: So I had to replay. So there isn't high replay option and there's still some question of. I will say that's, I might take my mind, I'm probably will change my mind when I'm getting a point where now it's not possible to do all the courses, slides, but I'm going with several launches.
Evergreen to me seems to that it's so easy to click on it, register and then leave and never come back. And I've done like even every person. Even myself, I get very curious and I want to go on the web. The guy and the sound take themselves the smallest thing as well. I can watch it another time. It's also about creating an environment though.
It's a one off. You have this day, it's only once this week and you have a replay to 36 hours, but that's all if you want to come make basically, also by its commitment. I want my students to be committed when they join and I want them to read in bag. And go through the whole process off the course and get those results because they need to go all the steps so that I first come made to them. They do to me of saying, I will show up and I'll be there and I'll watch it and I'll enjoy. So it's also about pre-qualify the type of students I'd like to wipe.
Jacques Hopkins: It. So your script for the webinars, do you follow pretty much exactly the outline and expert secrets or do you deviate at all?
Daria V: So, yeah, so I go, I would say the XO secrets has been an eye opener for me because when you teach, when we've been training for so long, and Russell says that that it's your teacher, you want to get into the teacher mode, the webinars, that's something hard to not to do because you always want to serve.
That's, that's what setting people most, it's about really taking away those mental blocks and helping them to understand how they can move up towards and Utah's formation. So I would say that, yes, I do use it and I try to, I'm not reading this script some, I'm using it as. And inspiration. Let's say I wrote down those grape, it's a 13 page script, six weeks, two weeks arrive.
Then that would at least do what opened the book and step by step went through eight everything and wrote down my own. So the preparation was quite long. But now I have a base and exactly public speaking, saying, you have your notes, but then when you know it so well and it can be more flexible and you can start to play with the Williams or you can look into the tab and take a question, then.
Rearrange that, but at, yeah, the script is very important for me at this stage because this is basically. A new way of thinking for someone, like comedian was being trained for so long and in the online course world with the webinars is something that I wanted to read that to staff. A lot of this is the best formula I've found so far.
Jacques Hopkins: Right? And other than like literally walking you through step by step, how to put together an effective webinar. In that book. One thing that really jumped out at me is when you're trying to sell something and specifically like info-products like we have, it's gotta be a new opportunity. You can't just be improving on something that exists that already exists, but what's really going to sell is new opportunities. So what is that new opportunity for you.
Daria V: So the thing with the problem many freelancer have is with sales. They get into, it wants to serve the community with our toddler, what they have to offer. But they hate sales. They hate coming to someone and say, Hey, do you want to buy from me? So what LinkedIn and this LinkedIn funnel blueprint allows you to do is basically gets 8 million leads everyday.
So for today, for instance, I get about 250. Qualified prospects per week from LinkedIn automatically into my funnel saying, I want to work with you. We just something that everybody does once with that, because to gets this type of people, he does such a prequalify. The people they want to work with. You can actually, so cause I'm doing other stuff.
You can actually decide that, Oh, I can work on my creative work and I don't have to worry about hunting for clients. And you know, going to this meetings and all this that cause me. When you start as a freelance, that'd be worth it for myself for 10 years. When you start, you don't know what to do because many of us don't have parents who are entrepreneurs.
We don't have friends who are that. It's hard to know where do I start? So it's really about. Thank like I want to have a better life as a freelancer independent and I want to be able to work with the right people, but I'm afraid with this problem with, I'm afraid to sell and you don't have to sell it to get my leads and you prequalify them with your profile and your content and all that. That's like an ultimate, LinkedIn is not the social media platform as any other. It's a lead generator.
Jacques Hopkins: So you, you keep using this word, freelancers as in that's who your audience is, but can, can you apply that? Or maybe you're including these people in that word, but like people that have online courses, people that are listening to this, does this information apply to them?
Because, and let me, let me just before you answer that, the biggest problem I see with people with online courses is they build the course and it's like, okay, where's, where's all the traffic? Where's that leads?
Daria V: Right? Yeah, so no, it's, it's mostly bad, I would say. It's not the only thing that is independent work workers. Solid for girls. It's a creators, online business artists. It's anyone who is the decision maker of their own business. And the person who is somehow the person responsible for everything, markets themselves as mixed race and coffee, like the one you saw. You don't always have the tabs to get people on board, but you need to do all this.
So the thing is with, for myself included, when I started, I craved the courts. It was ready. I had to commute that 25,000 connections of community, which is very strong. And I was like, how that looks together and you have to know that. And it's like basically it's a new stack and yes, late to is super effective because it's a constant stream of qualified leads and if you don't have a community, you can build that up. That's at least quite easily. So.
Jacques Hopkins: So let's take a specific example how, how would I get leads to my online piano course through LinkedIn?
Daria V: There are five steps. The first one is target audience, like you would really look into who am I trying to reach on LinkedIn? And then you will create your profile as a landing page, which will really attract that specific target audience. Your LinkedIn profile becomes your landing page for that targeted audience and your content.
The your newsletter. So you will always remind them to come back to your profile while you have a call to action about it. You will get them on board. And then in the direct messages, you have the follow up with the social selling, which is basically you will have a task and speak with them more than just being a profile and you can interact with them.
You can even go back after webinars and say, Hey, you want to continue the conversation with me? So basically we have everything built in, and then you decide this step is to go and do that for a couple of bucks because you get that funnel together. And then there's the patients that come see it's not working because that's a need for, it's one a week. You should at least do it for three to six months. And really get that routine of using LinkedIn as a tool to get more traffic into your webinar. What.
Jacques Hopkins: Do you recommend for somebody like me who's got two brands that are not related, so I have my piano course. I also do coaching on online courses.
Daria V: So I would say that one thing, if you think about social media in general, LiveChat to your target audience in both, so you're beyond the course and in, in your online course course, and then think, is this the same audience and how does this audience.
Zero social media platforms alike, are they most buildings? Are they on Instagram? Are they on Facebook? Where should you find them? If they're different platforms where they use mostly this, what they are mostly consuming to set up content that used to be them, or maybe it's YouTube. They are in the same ones.
Let's say they're both quite similar in their buying process in where, where they find information. Then you can think about. Three months period. So what I tell them to my clients who have lots of ideas and have lots of projects. Focus on the priority while in your business for the three coming months.
So you need to decide like, okay, three coming months now we in October, November, December, January, what do I need to happen in my business in general in three coming months to say, let's you have a law unto your. Yeah. And of course you have something coming out, a co conference just speaking up. It has to be an online courses.
You will redirect all your content, your landing page, your profile, your social selling, everything towards that. But it's becoming less. And then after three months, you can reprioritize according to what's happening in your business. And that's a good way to see it because three months, this last tire for you to really start building out and getting that trust.
Jacques Hopkins: Yeah, this is all, this is all very interesting. It's all stuff that hasn't really come up on the podcast before, so I really appreciate you sharing this information.
Daria V: Pleasure.
Jacques Hopkins: So let's talk a little bit about tools, because that can be a hangup for people as well. What tools are you using in terms of delivering our webinar email list and even hosting your courses?
Daria V: So yeah, I go quite simple. I mean, I have webinars down for my webinars. I have at the moment, I use a melting for my emails. And I, I'm probably gonna move over to convert to kids or something quite soon or into some stuff. I haven't yet decided, and I use Thinkific for delivering the course because it's so simple.
Any ties into grades, it's like you can have a drape content. So basic, if someone comes into my funnel. I do the course and starts at the same time for everyone. They have to have the support during their testing courses and they have the drip content, so they have like the guest contest every three days and everything.
It has editing buildings. It's quite easy when you start off and of course you can make it better and more interesting and you can add it's all about pies. You know the case in Wade's way. Basically, every time you have a new edition of your course and new launch. You can integrate new fans and make it better.
So at this stage, this was working for me, and maybe from three months time it will be something better, but I would say don't focus so much about the tools to make it simpler splint and then just stick to it. You can even do like Sioux recordings when you say it doesn't really matter and just runs through the end of the dealers of your course, like minimal viable version of your course.
Get it together, run through that. And then you could just make it better and better every time. And for that, I would really want to talk about, one short thing is having an attentive bullets partner. So I've been wanting to trade my course a long time because I was starting to see what's important in my business that I found a way to help people.
And I met a guy who works with this and has been very successful and of course are, and having him as my accountability partner, we speak about his funnels. We have a call. I just had the call with him one hour ago, and once a week we have a call and basically we, I help him to read and to send more, but.
Everything has to do with linked in South to be the shape on housing and stuff about the courses and having that person who is committing to on the weekly basis how committed we to really stick to it. Because when you're alone, it's so easy to say, I'm not going to do it because you are alone with your computer.
Especially if you've been training. And offline and you know, getting work. So because you have not, you don't have a person, physical person from the U S it's hard. So for me, it has helped me so much. I think without team, I would not have done my first launches. I would have done all this because it just helps.
And you can even coach, even having your help with the online course, you know, when your course is having someone there who's who you committing to and you are basically, you know that there's someone that just supports it. So important.
Jacques Hopkins: Yeah, I'm glad you brought that up. I do something very similar and it's so, so important. I meet with a guy who's also a course creator a once a week, and I'm actually talking with him right after we get off of this podcast. You had your call about an hour ago? I have I have mine at about an hour. We meet every week and we just talk about, okay, what did we accomplish last week? What's our plan this week?
And the biggest thing that we do, and I don't know if you do something like this, is we set what we call penalty goals, and so I'll say, Nate. I'm going to do this by the time we meet next week, and if I don't get it done, I owe you a hundred.
Daria V: Dollars. Oh yeah. Well, yeah. I think we have, we're both very committed to our goals. What we do have though, we have two things we do. One. When we are not in the same city. So we have both, you know, traveling a lot. It's we have, when they select a launch period or very intensive period of time that we have to deliver. You said we have a small WhatsApp group every day. We just say is what I've done.
Just like every day like this. I commit to myself by tomorrow. I'll do. I will do this and that and then I will record that I've done it and then I recommend to them for the next day. So basically you recommit every day during those bearing test, important moment of launch periods. And now the thing is that's the meat.
More wanting to like a launch week or like open cart. We actually meet more and try to, you know, to help each other to go through that process because it's quite intense if you didn't the first time. We yourself like the sequences and emails and usually like a lot of things to think about. Having that commitment and recommitment is so important, but the penalty is good if you, you know. It.
Jacques Hopkins: Depends what type of person you are. It works really well for me and the other guy and I, I sometimes I like, I don't have my thing done and it's like Sunday evening and I'm like, I do not want to pay Nate a hundred dollars so I just stay up a little later and get it done. For sure. And, but it doesn't have to be like that and everybody is different.
What other example of? Of like the accountability thing is, I was helping somebody and I'll promote her new site a little bit, Jamie time.com the girl that runs that hired me to help her with her sales funnel for her course. And so I was coaching her once a week for a few weeks and at the beginning. She, she had a course, but she wasn't really selling very many copies of it and she didn't have any sort of funnel in place.
It was just up there for people to buy, and so we, we got together. I'm like, okay, in one month, this is everything that needs to happen and this is what it's going to look like at the end of the one month. Will you commit to me that it's going to all be done by then? Because. You know the work has has, she's got to go do the work.
She was like, she gave me so many excuses. She's like, I can't do it for this reason, this reason, this reason, this reason. But at the end of the day, we broke it up and once you take it to smaller chunks, and I said, okay, next week, by next week when we meet, you need to have this, this, and this done. And we did that four consecutive times and by the fourth time she had done everything that she didn't think she could have gotten done.
Daria V: Yeah. Amazing. No, it's, there's some stats showing it's you come, if I commit to your dad today that our by next week do this and that. There's a chance of 65% increase that I love to do it, and if we decide on the date, I will call you. I'll be the one week at this time that countability. The test that likes to do is in 95% higher, so it's a 95% higher chance of little accidents succeed if you have. That's.
Jacques Hopkins: A, that's a great stat. I had no idea, but I believe it. That's awesome. Thanks for sharing that. So, I'm sorry, I kind of mentioned to you before we started talking, like a lot of the people listening to this podcast are people that have kind of started down the road of online courses and maybe even have a course, but haven't made a sale yet, made a handful of sales, but not making near as many as they want so far, and you've already provided some really great advice, but for somebody like that, what other advice do you have for that type of person?
Daria V: I would say that created the community. It's important to understand that it's not about getting that course up and just leave it. The no side is about how can I really be in touch and having a conversation with my community on a daily basis, on a weekly basis list, and create an email list that you have an actual, you write the emails to start to them to have a conversation and.
Many times we are afraid of having that because we don't want to be sightly pushy. But why may you realize is that's X. It comes down to trust in life, and that's my favorite quote comes from six. Exert any insights. If people likes you, they will listen to you. If people trust you, they will buy from you.
So basically what we need to create with our communities and the way we communicate with them is a light to this. I liked this person. They seem to be nice. And a second level is I trust them. And many times he wants to jump directly to the sales, but it cannot be done with because they don't trust yet.
And yet. So what I would say is that. Yes you are. You have a course and you feel like you don't know what to do. The best thing to do is start to really get to know your community and start to talk to them and get them across the calls, get them into podcasts, getting to conversations like LinkedIn or Facebook groups.
Just start to have those conversations with them and see. And get to know them to understand how they work. Is there something missing for your course or I really related to what they need and your course and your messaging. Is that something like have those conversations like it's very scary to ask, why didn't you buy my course?
Or why didn't you sign up? But when you start listening and try to take away that. Feeling of, I don't want to hurt my ego. Actually listen and say, Hey, I want to have your feedback. If people open up and they give you all these great things that you need to know, maybe the price is, that's why I've made it the tide of these men.
Five maybe they want to join, but you miss telling them there will be replay or whatever you want to say. So you have that conversation the most important and create your own community. Like that's the thing. If you don't have your own Facebook group, cause you don't have your own list, if you don't have a place.
A house where people can come and meet virtually in your yoga virtual world. It's hard to come to them and say, Hey, I have something new, and that conversation has to be been going all the time. It's like a local bar or local cafe, let's say in the village, and you have this cafe and you're a TEFI owner.
People come to you everyday to take their morning coffee and they have this conversation and just was the one that grades in your Facebook group or. In your no list. It's not about selling. It's about, okay, you can come here and learn about this any time throughout the whole year, and then some from time to time. You have a chance to go into more intimate learning environment and have that transformational.
Jacques Hopkins: Journey. That's just awesome. Daria, thank you so much for joining me on the podcast and sharing such for everybody. For those that wanted to get kind of get more information about you and the training that you offer, where would they have?
Daria V: So diary does comes a Daria with account of what that calm is hard to, hard to write really already taken by the thing. So you have diarrhea and the.com or go into my LinkedIn and connect to me. Just as a note. I know that they call them from this podcast and we can just have conversation. Yeah.
Jacques Hopkins: Awesome. Daria V. Dot. Com. Thanks so much for joining me, Daria. Alright, that's gonna do it for episode 86 of the online course sky podcast. And speaking of 86 you can find all the show notes from today and any links we mentioned by going to. The online course. guide.com/ 86 by jorah.com is our sponsor of this podcast, so please check them out. If you are in this industry, you have an online course thinking about having an online course.
I highly recommend this tool. It's something I use every day. You can get a free 14 day trial by going to bundoora.com/jacques. Next I want to tell you about the online course workshop that I have. It's totally free. Just need an email address. It's not a webinar or anything. It's a 30 roughly 30 minute video presentation video workshop I've got going for you, and it's for those of you that once you have a successful online course.
Whether that means you're just getting started or you have a course already and it has not reached your goals yet. This free online course workshop is for you. Check it out right now because it's going to be going away very soon at the online course, guy.com and that's going to do it for this episode. Stay tuned for more online course guy podcast coming your way real soon.
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