Recently, I had the chance to talk with Louise Dean about the story behind her successful novel-writing course and how her passion has become her business. Louise had a fascinating start to her online course journey, and shared some great tips and tools that could be useful no matter what your niche is.

Proceed with glee! . . . Keep it really personal, really friendly, really truthful and honest.

Louise Dean

I’d love to hear what you found most interesting about this interview – feel free to drop me a line and let me know.

In This Episode, We Talked About:   

  • (4:04) The social experiment that eventually prompted Louise to create her first online course
  • (6:17) How Louise found a group of people willing to take her novel-writing challenge
  • (7:20) Why she sets a time limit for the structure of her course
  • (9:01) How her original course compares to her current course iterations
  • (10:01) How Louise has set up her course content
  • (10:37) Why she provides additional courses beyond her 90-day offering
  • (13:38) Louise’s challenge to me – this one took me by surprise!
  • (14:14) How many students she’s had to date and how she continues to find more
  • (15:40) The built-in review-gathering process in her course
  • (16:11) Louise’s favorite tools and services
  • (18:31) Scheduling and marketing on Instagram
  • (19.39) How Louise stays on top of things without a traditional team in place
  • (20:37) Her advice for new or struggling course creators

Thanks for listening and learning along with me today. Stay tuned for another great episode coming soon!



Louise’s Website







Piano in 21 Days

The Online Course Guy