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On today’s episode, I’m talking with Michael Walker from modern-musician.com. Michael’s story is awe-inspiring. From an almost dental student with musical dreams to a successful musician coach, Michael has turned one program into an incredible business. Join us as we discuss coaching vs. course, presenting a high ticket offer with confidence, and finding the right team. Hope you enjoy!

“You have the map. If you keep coming back to it, you can get there. But you’ve got to keep going. You have to put one foot in front of the other one. Keep going.”

-Michael Walker

In This Episode, We Talked About:

    • (0:59) Catching Up/ Platform Update
    • (5:49) My current tech stack
    • (11:03) Dr. K.’s new podcast
    • (18:58) Introducing Michael Walker
    • (21:33) Paradise Fears
    • (23:50) Tour Hacking
    • (26:38) The motivator
    • (32:23) The idea
    • (35:57) The next steps
    • (45:10) Coaching vs. Course
    • (47:50) Scaling the package
    • (53:49) Program structure
    • (58:08) Why not offer a course?
    • (1:02:20) Presenting the high ticket offer
    • (1:06:30) Finding the right team
    • (1:16:43) Something cool Michael has been able to do because of his business
    • (1:19:50) Final advice from Michael
    • (1:23:49) Dr. K.’s takeaways
    • (1:28:49) Thoughts on having a coaching program
    • (1:33:50) Wrapping up

That’s all for now, folks! See you on the next episode of The Online Course Show.

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