To Hire a Business Coach or Not: My Take After 11 Years in Business

Click here to watch Jacques on video giving his unfiltered thoughts about this article

As I look back at my 11-year journey in the online course world…

I can't help but notice a pattern.

The periods of most explosive growth?

They all happened when I had a good business coach by my side.

Now, don't get me wrong. I'm not saying every coach out there is a miracle worker. In fact, a bad coach can be worse than no coach at all. But when you find the right one? It's like strapping a rocket to your business.

So, let’s talk about the pros and cons of hiring a business coach (or joining a coaching program) and whether it’s the right move for you.

The 4 Pillars of a Great Business Coach

A good coach does more than just cheer you on—they provide tangible value in four key areas:

1. Audit Your Situation: A coach helps you take a clear, unbiased look at where you are in your business. Doing this alone is hard because we’re often too close to the action to see things objectively.
2. Develop a Plan: Based on that audit, a good coach will help you craft a plan that bridges the gap between where you are and where you want to be. Without a coach, you might not have a plan at all—or worse, you’ll have a plan that isn’t effective.
3. Accountability: This is huge. It’s easy to drift away from your goals when no one holds you accountable. A coach will keep you on track, ensuring you follow through on your plan.
4. Ongoing Advice: As you execute your plan, questions will come up. A coach is there to answer those questions, adjust your strategy as needed, and keep you moving forward.

Compare this to doing it alone. You might skip the audit, create a weak plan, lose motivation, and have no one to turn to when you hit roadblocks. 

That’s why a good business coach can be a game-changer, assuming you have the budget for it. They can help you achieve your goals faster and with less frustration—just like I do for people looking to start or grow their online course businesses.

Coach vs. Coaching Program: Which Is Right for You?

Now, should you hire a coach, or would a coaching program be better?

A coach gives you all the benefits I just mentioned. But a well-designed coaching program can offer those same benefits and more, especially when it includes a community of like-minded people on the same journey. That community aspect is often the game-changer in a coaching program—it’s not just you and the coach; it’s you, the coach, and a whole group of people working toward similar goals.

In my programs, we’ve included all the benefits of one-on-one coaching, plus the added power of community support. You’re not just learning from me and my team; you’re learning from others who are right there with you, sharing insights and experiences.

Special Offer Coming Soon

If you’re considering hiring a coach or joining a coaching program, I have something exciting coming up later this month. 

I’ll offer my coaching programs at a special discount (20% off) with exclusive bonuses. These offers only come around a couple of times a year, so if you’ve been considering getting help to launch or scale your online course business, this might be the perfect opportunity.

Keep an eye out for more details in the coming weeks. Remember, coaching isn’t for everyone, and my programs aren’t for everyone. But if you’re a good fit, this could be your chance to take your business to the next level faster and easier.

I’m rooting for you.

-Jacques