159: Boost Your YouTube Channel with Facebook Ads? (Featuring Chris Liepe)
Thanksgiving is behind us and the end of the year approaching fast! Our guest today is Chris Liepe, who is all about helping people find their voice through his online singing course. Chris had some great insights on the legacy and long-term thinking that make so much sense to consider at this introspective time of year. He also has had some unique success with a very unusual approach to ads and marketing. We get into all that and much more in the interview, so buckle up and enjoy!
“Find a mentor, and do it! Just go for it.”
- Chris Liepe
In This Episode, We Talked About:
- (0:39) Did David do his homework?
- (2:29) A post-mortem on some live piano webinars I recently did
- (8:23) Thoughts on pricing model experiments
- (10:09) An update on my new platform
- (12:22) Setting the stage for today’s interview
- (12:56) How Chris got into the online course world
- (25:00) An unusual strategy that yielded surprising results
- (29:34) Drilling down into different ads and outcomes
- (33:44) Active vs. passive interactions
- (35:12) How Chris’s strategy is evolving
- (39:27) Building a strong CTA and figuring out what to promote where
- (43:16) Walking through Chris’s funnel
- (47:30) Comparing scarcity and framing
- (55:05) What I love about Chris’s approach to value
- (59:16) Pricing considerations
- (1:01:26) Tools, teams, and content
- (1:07:46) The importance of mindset
- (1:15:52) Asking the right questions
- (1:17:17) Thinking about legacy
- (1:19:05) Hindsight on branding choices Chris made early on
- (1:23:53) Feedback from Chris’s students
- (1:27:23) Can anyone learn to sing?
- (1:34:24) Advice for new and aspiring course creators
- (1:37:40) Where to find Chris online
- (1:38:19) Thoughts on being willing to do something embarrassing
- (1:39:46) Mindset and marketing
- (1:41:48) Winning long-term customers
- (1:42:18) “Ring the bell” moments
- (1:47:19) Go-to karaoke songs
- (1:48:39) Learning from other course creators + leveraging YouTube
- (1:51:36) Wrapping up
That’s all for now, folks! See you on the next episode of The Online Course Show.
Links
Offers and Tools:
Guest Links:
Resources and Recommendations
Jacques’ Courses:
David’s Courses:
