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144: £20,000 a Month in Courses, Audience ONLY in the UK, and KNOWING You Can Do It (Featuring Stephanie Taylor)

It’s time to get back into interviewing successful course creators and hearing what makes them tick. Today’s guest Stephanie Taylor is new to the show and relatively new to the online course world, but she already has a fantastic story and some important lessons to share. And as one of my former coaching students, it’s super-fun to get Stephanie’s perspective on things since we first started working to take her course to the next level.

"You have everything you need within you to be successful. You just have to believe it."

- Stephanie Taylor

It was awesome to catch up with Stephanie, hear how her business has been growing, and learn what she’s doing to keep her course successful and her students happy. Enjoy!

In This Episode, We Talked About:

  • (0.43) Life updates and how a throwback Online Course Show episode has been inspiring David
  • (3:53) An idea I’m working on for busy podcast listeners
  • (8:14) How I met today’s guest through my Next Level Courses program
  • (10:55) Introducing Stephanie Taylor and how she got into her current niche
  • (17:01) The realization that led Stephanie to create a course
  • (22:09) Her first launch and why her audience resonated with her message
  • (25:07) Where her first paying customers came from
  • (26:47) Facebook groups and a “horrendous webinar” story
  • (29:22) How Stephanie deals with the tech side of things
  • (31:38) The importance of persistence
  • (32:39) How Stephanie and I started working together
  • (41:35) Why she decided to make an investment in her course’s success
  • (42:42) What we focused on while working on relaunching Stephanie’s course
  • (43:56) The impact of adding an evergreen funnel and the “magical” feeling of making an evergreen sale
  • (46:58) Average sales and how world events have affected Stephanie’s business this year
  • (49:14) Facebook ads and other traffic sources
  • (52:46) What online course success has meant to Stephanie and her family
  • (55:38) What it means to be a leader in your niche
  • (57:19) The role Stephanie’s sister plays in their business
  • (1:00:50) Teamwork and communication
  • (1:02:22) Why Stephanie prefers to do fewer live launches
  • (1:04:00) Handling late enrollment requests with offer-based incentives
  • (1:05:08) Pricing in the year of a pandemic
  • (1:07:53) Webinar evolution
  • (1:11:33) Stephanie’s newest ventures in different mediums
  • (1:12:56) Why she’s excited about repurposing content from livestreams
  • (1:16:12) Who her content is primarily for
  • (1:17:26) Why write a book? + how Stephanie avoided a common mistake
  • (1:23:43) Gathering testimonials and the power of names
  • (1:29:27) Favorite tools and resources
  • (1:34:24) What Stephanie wants new and aspiring course creators to know
  • (1:40:57) David and I discuss our takeaways from the interview
  • (1:45:11) The way podcast helps listeners feel like they know you
  • (1:47:22) The importance of student success
  • (1:50:22) Celebrating success and creating excitement
  • (1:52:10) The value of mentoring and how to access my Next Level Courses resources
  • (1:54:44) Am I going to write a book?
  • (1:58:26) Thoughts on working with family
  • (2:00:00) Wrapping up with a special Deadline Funnels offer for my listeners

That’s all for now, folks! See you on the next episode of The Online Course Guy.

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