141: Week 4 & 5 of 5- Running an Online Course Business from the Road
I’m back with another on-the-road episode of The Online Course Show, this time coming to you all the way from Sedona, Arizona! Like the last several weeks, I’m recording this episode on my phone and keep things pretty simple since I’m traveling with my family.
Soon I’ll be back to my normal setup in my home office and my normal interview format along with co-host Dr. David Krohse. But right now I want to share with you some content from my “Simple Path to Online Course Success” webinar. I’m sharing this for two reasons: because the content itself is very valuable and because it’s the best way for you to understand the structure and flow of how my evergreen webinars work.
" I had no idea what I was doing when I got started and I was not an overnight success story… but eventually I figured it out and got results that were better and better. January 2017 brought in $22,000 in revenue and I have not gone below that in a single month since then."
- Jacques Hopkins
I appreciate you being here whether you’re a new listener or someone who’s been tuning all along! And I hope the info I share in this week’s episode sparks some food for thought about how your online course business can excel.
In This Episode, We Talked About:
- (1:59) Traveling in 2020
- (3:14) The business-related tasks I’m still doing each day
- (4:57) The evergreen webinar content we’re covering in today’s episode, and why
- (6:42) Welcoming new listeners
- (8:07) Introducing the webinar and setting expectations
- (10:04) Why I have credibility on this topic
- (13:39) The 2 groups of people who will find this information useful
- (14:45) You don’t need a big team or a huge amount of upfront investment to get started
- (16:00) My thoughts on “overnight success” and my own journey
- (17:29) Why someone who is not a “piano expert” is a successful piano course creator
- (18:16) How this Online Course Show came to be
- (18:56) Breaking success down into synergistic components
- (21:42) Why I care more about setting up a good funnel than paid ads
- (23:11) The joy of feeling like your business actually makes an impact
- (24:58) How to set up the number one factor for success
- (26:01) The key to generating consistent traffic without paid ads
- (32:20) The value of sticking with a platform such as YouTube
- (33:50) The evolution of my funnel and the strategy that made the biggest difference
- (42:55) The importance of not over-complicating your funnel
- (46:36) Focusing on transformation for your customers
- (49:12) How I get reviews and testimonials
- (55:52) Recommendations and free offers
- (58:36) The Online Course Accelerator for new course creators
- (1:01:52) Next Level Courses for course creators who want to level up
- (1:12:33) Alternatives if you want to be a part of Next Level Courses without ClickFunnels
- (1:17:54) Next Level Courses timeline
- (1:22:41) Wrapping up
That’s all for now, folks! See you on the next episode of The Online Course Guy.
