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137: What I Spend Each Month In My Online Course Business
When you’re starting an online course business, you probably have a lot of questions about what it will take to keep that course running smoothly every month. My business has evolved a lot over time, and that means my expenses have evolved too. And that’s what we’re here to talk about today!

"You have to be your own CFO"

- David Krohse

No matter what stage your business is in, you probably have expenses! In this episode we’re taking a look at all the essential tools and services I pay for - and why I think they’re worth it.

In This Episode, We Talked About:

  • (0:47) Dave’s story about being in an online course mindset and cost/benefit analysis
  • (3:52) My latest launch
  • (5:25) Learning from imperfect leaders and thinking about success
  • (8:39) A life update made possible by my online course business
  • (10:04) Setting the stage for discussion of my monthly expenses
  • (14:10) My credit card rewards recommendation
  • (14:46) Spending on tools, ads, and cloud storage
  • (21:46) What I’m doing for Instagram content so far
  • (24:08) Physical pack components and how I handle shipping
  • (28:04) More expenses and outsourcing costs
  • (29:28) Why I love StreamYard
  • (32:31) Staying organized, handling ads, and customizing communications
  • (34:51) Thoughts on Wistia, Canva, and Zoom
  • (37:07) Payments I handle outside of my credit account
  • (37:25) How much did I spend on advertising, course supplies, and processing fees in April?
  • (39:13) Contractors’ fees and handling business while away
  • (39:56) My experience with Evolved Finance so far
  • (41:27) My business wishlist and what I’m enjoying being able to afford for my business
  • (43:22) Pitfalls new business owners should be aware of
  • (46:34) Three key tools and why I didn’t include them in my monthly expenses
  • (47:37) Wrapping up

Thank you for listening in – I hope you enjoyed what you learned! We’ll be back with another episode soon of The Online Course Show soon.

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