133: Gina Horkey Returns
"Invest in student success."
- Gina Horkey
It was great to get Gina’s perspective on the past year of her business and what she’s working on! I hope you enjoy the conversation.
In This Episode, We Talked About:
- (1:59) Consistency and growth
- (3:22) How to approach copywriting
- (6:45) My update on sales for this month and year so far
- (7:59) Affiliates and my process
- (10:29) The Win of the Week
- (13:29) A book recommendation
- (15:45) Catching up with Gina since our last conversation
- (19:04) How her online course business has given her more confidence
- (21:15) The magic of content repurposing
- (25:05) How Gina is restructuring her content and platforms
- (28:29) Setting up a course that may change hands in the future
- (29:17) Keyword research as SEO
- (30:29) Maintaining and separating multiple brands
- (32:48) Gina’s decisions on personal visibility on different brands
- (34:44) Outsourcing content and profit-sharing versus contracting
- (40:45) The importance of diverse income streams
- (45:41) How entrepreneurs are pivoting during the pandemic
- (47:06) Finding life-work balance
- (52:05) Gina’s advice for new course creators
- (55:47) David and I discuss Gina's strategy for multiple brands
- (58:05) The value of coaching and accountability
- (1:01:57) Thoughts on affiliates, profit-sharing, and other options
- (1:03:59) Finding work-life balance and why I love my online course business
- (1:06:05) Refunds and guarantees
- (1:08:34) Wrapping up
That’s all for now, folks! See you on the next episode of The Online Course Guy.
