119: A YouTube Ads Success Story
If you’ve ever studied a foreign language, you’ll be able to appreciate my guest today! Hadar Shemesh is a language coach, public speaker, and online course creator who’s on a mission to help ESL/EFL-learners with one of the more challenging aspects of being a non-native speaker: accents.
"You can always start small."
-Hadar Shemesh
Hadar provided some great food for thought about why some online course creators might go the route of live launches instead of an evergreen model. I enjoyed our conversation and I think you will too!
In This Episode, We Talked About:
- (1:35) My outsourcing update
- (4:35) What David’s been working on recently, plus a story of how he almost got shot
- (10:35) Hadar explains a key branding decision early on in her course creation process
- (12:24) How she began her online course journey with a built-in audience and validation
- (14:16) Why Hadar does live launches and how she keeps her business sustainable
- (19:06) Tips for people who choose to do live launches
- (20:55) HOW many students signed up for Hadar’s most recent launch? (Plus how she manages the launch itself)
- (22:50) Where most of her sales and traffic come from
- (25:!1) Repurposing content
- (27:21) What does Hadar’s team do?
- (28:17) How her YouTube videos are so important to her success
- (31:54) Building an audience on YouTube
- (34:11) Hadar’s advice for aspiring course creators
- (36:47) Her favorite tools
- (39:06) Thoughts on the importance of testimonials
- (41:13) Hadar’s tips for anyone considering creating an online course
- (42:52) Dave and I discuss the live launch strategy
- (45:18) A big takeaway for me from the interview
- (47:28) Running out of content - or not
- (48:38) Wrapping up
Thank you for listening in – I hope you enjoyed what you heard! We’ll be back with another episode soon.
