116: How to Get 10,000 Students in Your Online Course
"Marketing your course is like parenting or saving money: you could always be doing it better."
- Angela Fehr
Angela has approached certain aspects of her course very differently than me, but we also have had a lot of similarities in starting out. It’s always great to hear what works for other course creators, and I think you’re going to enjoy our conversation!
In This Episode, We Talked About:
- (1:47) Updates from me and David on webinars, upcoming travel, and more
- (6:50) Angela introduces her online course business and shares a recent milestone
- (10:14) The teaching platform Angela relies on
- (12:22) Looking back at her online course journey
- (15:22) Thinking about changes in online course businesses as they become more mainstream
- (17:01) Building an audience and evolving course content
- (20:05) When Angela realized that her online course was going to work
- (21:16) Branding and marketing decisions
- (26:06) Does Angela use scarcity to drive sales?
- (27:19) How she spends most of her working time and how she measures growth
- (31:04) Looking at similarities in how we gain traffic
- (32:27) How Angela deals with exchange rates for international sales
- (34:48) Favorite tools and thoughts on keeping things simple early on
- (40:05) Mighty Networks vs. Facebook Groups
- (44:03) Angela’s advice for new course creators
- (46:01) David and I discuss what we’re most impressed by with Angela and her business
- (48:22) Thoughts on why I prefer Facebook Groups
- (52:11) Creating courses and moving past imposter syndrome
- (54:39) Wrapping up
That’s all for now, folks! See you on the next episode of The Online Course Show, and don’t forget to sign up for my Online Course Community (link below) if you haven’t already.
