090: Just starting out? Try actually talking to people and collect research
My guest this time was Trevor Dimoff of EpicSongWriting.com. He’s relatively new to the online course world, but he’s hit on a really cool method of identifying what his market needs and how to create relationships with potential students.
"Talk to people and find out what they think… [you] need to know how to communicate with someone who is just getting started."
- Trevor Dimoff
I loved hearing Trevor’s story, because it puts a fresh spin what course creation and marketing can look like. He also was transparent about what he feels his early mistakes are, and what he’s learned from them. I think you’re really going to enjoy the food for thought in our conversation. ????
In This Episode, We Talked About:
- (3:25) My previous episode on making sales over the phone
- (3:58) Trevor’s process creating and updating his course
- (5:32) Why he started a blog before an online course
- (5:58) The research and phone call process that gave him insight into his market
- (9:02) Trevor’s approach to teaching songwriting online
- (9:46) What makes his course preparation different from a lot of other course creators - and how it made his launch a success
- (11:47) Marketing and course development
- (13:15) Trevor’s pricing strategy and content delivery
- (14:19) A mistake involving complexity
- (15:09) The timeline for Trevor’s initial course
- (16:40) His new launch strategy and some regrets
- (19:04) Why he’s hesitant to outsource so far
- (19:26) Trevor’s advice for aspiring course creators
That’s all for today, but I’ll be back soon with more cool tips and great insights from fellow course creators – don’t forget to subscribe!
