081: Selling Your Course with Instagram
"We get stuck in “It’s not going be good enough, who am I to do this, I don’t have all the certificates, I’m not an expert.”… But there’s going to be people that need you."
-Heather Jones
It was great to hear Heather share her thoughts on course creation and Instagram engagement – especially since my wife and I are actually taking a course on Instagram right now! I hope you enjoy what you hear.
In This Episode, We Talked About:
- (3:34) How Heather got into the world of online courses
- (5:38) Why she’s shifted gears from a completely different profession into her current business
- (6:37) What prompted her to take the knowledge she acquired and put it into course form on Teachable
- (7:46) How Heather’s initial launch went
- (8:31) Her current course offerings as they’ve developed over time
- (8:57) The role that phone consultations take in Heather’s interaction with prospective students
- (12:04) Where most of her traffic comes from
- (13:26) How she’s built her Instagram following
- (17:05) The strategies she uses to maintain connection with followers and create engaging content
- (20:40) How the GDPR has affected Heather’s business in the UK
- (23:12) Some of Heather’s favorite online tools
- (24:44) Her biggest business struggle these days
- (25:24) Heather’s advice for beginning course creators
That’s all for now, folks! See you on the next episode of The Online Course Guy.
