073: What I’d Do If I Had To Start Over From Nothing
"What kind of people do you help or want to help… and how are you going to help them?"
-Jacques Hopkins
It was fun to think through what I’d do to get started if I had to do everything basically from scratch all over again. I’ve learned a lot over the course (pun intended) of developing my business, so while I hope I never do have to start over, I think there’s plenty of widely-applicable info here that you can learn from if you want to start your own course. ????
In This Episode, We Talked About:
- (2:44) A thought experiment with some very limited parameters
- (3:58) What I’d do first if I was just starting out and what I definitely do early on
- (5:59) The top two books I want to read if I had to start from scratch
- (6:14) The basic tech I couldn’t do without
- (6:43) Niche-specific gear I’d need
- (7:27) The three services I’d sign up for right away
- (8:04) How long I’d be able to stay under-budget with this setup
- (8:39) The very first steps I’d take to record and create my course
- (9:55) How I’d set up my funnel and build my email list
- (11:06) What I’d do to develop an online presence and branding
- (13:38) How I’d try to build authority as well as get people into my funnel
- (16:23) Getting from the point of sales to course launch (and what I’d pitch in the meantime)
- (18:39) The most important things I’d be putting my time and effort into in those early days of my course setup
- (19:34) How I’d use YouTube starting out
- (20:36) Building out the actual course and how that can affect the sales funnel
- (21:22) Why so many people seem to struggle getting started with their course
- (22:10) How I can help you avoid reinventing the wheel when it comes to course creation
Thanks for listening in as I went through this little thought experiment today. Stay tuned for another TOCG episode coming soon!