071: SEO for Online Courses with Caleb Ulku
"If your domain is less than 3-6 months old, it’s extremely hard to rank [high in Google search results]. As soon as you have a brand name, buy a domain and throw a website up. Get that clock ticking."
-Caleb Ulku
Caleb had some awesome tips for people starting out with SEO and provided a lot of insight into how SEO can really bolster your business. I hope you enjoy what you learn today!
In This Episode, We Talked About:
- (4:18) What Caleb does for PI21D and how his service has impacted my course
- (6:12) Why SEO can be so tricky
- (7:27) The main ways you can earn the favor of Google’s search algorithm
- (9:00) Google’s end-goal for SEO
- (9:53) How Caleb has improved my site’s search rankings in spite of evolving Google algorithms
- (14:28) Distinguishing between SEO strategy and sites that seem to rank high with no apparent strategy
- (17:27) A fascinating phenomenon that happens when you start ranking on the first page of search results
- (18:09) An example of how SEO strategy sometimes needs a lot of tweaking
- (20:54) My early SEO mistakes and why Caleb’s pitch to my business really stood out
- (22:06) How he first got started in SEO
- (25:07) Split-testing as a tool for identifying SEO strategies
- (26:00) Caleb’s company and the types of services they offer
- (27:38) Where my business is at currently in terms of SEO these days
- (29:50) What terms like “white hat,” “gray hat, and “black hat” actually mean
- (31:30) Caleb’s take on link-building practices
- (33:49) How his company stays up-to-date with Google’s search algorithms and his thoughts on why updates are so challenging to navigate
- (36:57) Alternative search engines and whether it makes sense to try to rank for their algorithms
- (42:24) Caleb’s extensive advice for new course creators on a budget
We covered a lot of ground today, so I hope you’ll drop me a line and let me know the most surprising thing you learned about SEO!
