057: David Walliman’s Successful YouTube Funnel
"The more specific you are with your audience, the less competition there is and the better quality product you can produce."
-David Walliman
David really honed in on some important info for anyone looking for practical ways to boost their traffic. It was awesome to hear his insights, so I hope you’ll like what you hear!
In This Episode, We Talked About:
- (2:30) David’s guitar qualifications, and what led him to create a course
- (4:38) His transition process from teaching in person to offering content online
- (8:18) How his brand and sales focus have evolved over time
- (11:20) The how and why behind the way he defines his niche and target audience
- (13:04) The role YouTube plays in his business, and how he strategizes his traffic-building process
- (16:14) What David wishes he had started doing earlier as he developed his business
- (17:20) The evolution of his YouTube content - and how he keeps generating new video ideas
- (22:41) How he’s using specific language and marketing to really ensure he attracts the right students for his content
- (22:54) The initial distinction he drew between his own music and his learning resources, and how he’s rethought his perspective over time
- (25:43) How David figured out what would improve his branding and found a design agency to help
- (27:40) Some interesting results for his web traffic data
- (29:50) The impact email marketing has had on David’s business
- (32:12) His favorite tools and platforms
- (33:50) The biggest struggles he’s currently facing and how he hopes to address it in the future
- (38:25) His advice for aspiring course creators
That’s all for now, folks! See you on the next episode of The Online Course Guy.
