047: Jori Chisholm Started BagPipeLessons.com in 1999
"Find your unique voice. Find what it is that makes you different and appealing to a potential student."
- Jori Chisholm
The fact that Jori has been doing this for so long means he has a wealth of stories and experience to draw from, as well as a really good perspective on what has (and hasn’t) about the online learning sphere and what students in his niche are looking for. We had a great chat, so hang on to your hats and let’s do some time-traveling!
In This Episode, We Talked About:
- (3:32) What prompted Jori to register his website domain all the way back in 1999, and how the way he's used it has evolved over time
- (5:28) Why he was willing to give this formerly untraditional path a chance, and the technological advancement that opened up new horizons for remote learning
- (7:17) The developmental timeline of Jori's online business (personally I think he was pretty ahead of the curve in a lot of ways!)
- (10:24) How he's used his years of seeing what students want to set up his sales and pricing structure
- (13:49) The way he's collaborated with others to create unique content for his subscribers
- (17:02) How Jori's call-to-action and works on his website to help build rapport with potential students and grow his email list
- (19:49) His favorite online services and SaaS products for his business
- (22:25) How he’s using FB ads to grow his conversion rate, and how he’s targeting specific demographics
- (25:09) Where most of Jori’s traffic comes these days
- (25:38) The biggest challenge he’s currently facing, and how that’s shaped his goals for this year
- (27:44) How his weekly work schedule looks
- (31:31) His take on internet freebies and how his perspective has changed on the competition
- (32:06) Jori’s excellent advice for aspiring course creators
That about does it for today! I hope you enjoyed my conversation with Jori and gained some knowledge along the way. I’ll be back soon with one of the most successful course creators I’ve ever spoken to – don’t forget to subscribe so you won’t miss it!
