029 – Online Project Management Course with Helena Lui
I’m back with another podcast episode, this time with Helena Liu from exampm.com. After meeting at a recent conference, I knew she had valuable insights to share on course creation, and I was glad to have the chance to chat with her now.
"Be persistent. Mindset is the most important asset you can have as an entrepreneur."
-Helena Liu
Helena first got the idea to create an online project management course when she saw the inefficiency of existing programs on the topic. Today, she gave me a lot of insights into what’s worked for her so far.
In This Episode, We Talked About:
- The exciting step Helena recently took after developing her online course over the past few years
- The simple way Helena found mentors as she began working on her course
- How she set up her landing page in response to feedback from prospective students
- Who Helena targets with pay-per-click advertising
- The tools she uses for her sales funnel, and the effect that her recent use of Facebook advertising is having on her ROI
- The key advice she shared for starting out with webinars, and the way she has perfected her presentation over the years
- The things Helena would have done differently if she was starting all over again
We discuss all that and much more in this episode, so I hope you enjoy listening. Don’t forget to subscribe and leave a comment below on what you learned from today’s podcast!
