028 – Online Spanish Course with Clay and Cindy Cooper
Today’s podcast was fascinating – we looked at a different model of online education that I’d never encountered before. Clay and Cindy Cooper have been providing online Spanish-learning opportunities since the 90’s, and they do it in a way that benefits Guatemalan teachers while helping students of Spanish all around the world.
"There is no crystal ball. Try to stay nimble."
-Cindy Cooper
Just like anything else in life, one-size-fits-all isn’t always going to cut it, so it was great to hear about alternatives to the type of online course program that I’m familiar with.
In This Episode, We Talked About:
- What inspired Clay and Cindy to set up an online Spanish-language platform
- The goals that they started out with and how they have evolved over time
- Unique advantages that the Coopers’ discovered through focusing on working with Guatemalan tutors
- The necessary evolution that their website has gone through as technology and competition has changed
- What a typical student’s learning process looks like when learning with a Spanish tutor through the Coopers’ site
- The main marketing tools and keywords that Clay and Cindy use to promote their website
- How the Coopers decided to switch from a profit to non-profit model, and the challenges that they faced during the process
- The advice Clay and Cindy give to anyone interested in developing their own online learning platform
You can hear all that and much more on today’s episode, so I hope you’ll give it a listen. And don’t forget to comment and tell me what you think about the Cooper’s unique online education model!
